About s1 — GTM Recruiting Built by Sales Operators
Built by a sales leader.
For revenue teams.
We started s1 because we experienced firsthand the broken recruiting experience at SaaS and AI companies. Generalist agencies that didn't know an AE from an SDR. Recruiters who sent 20 candidates, hoping two would stick.
We've been the rep being hired and the leader doing the hiring, with over a decade in SaaS and AI sales, selling, building, and managing teams from Seed all the way to Series E. We knew exactly what was missing, so we built a company around one simple idea: recruiting done by people who've actually done the job.
s1 is exclusively focused on go-to-market talent at AI and SaaS startups. No engineering. No finance. No distractions. Just deep domain expertise in the roles that drive revenue.
The name s1 isn't accidental. In sales, Stage 1 is typically where every opportunity begins — the moment a prospect enters your pipeline. We help you close the most important deals you'll ever run: the ones that build your team. s1 → Closed Won.
The person behind s1.
"I've hired dozens of GTM folks, and been failed by recruiters just as many times. So I built the firm I always wished existed."
Originally from Bulgaria, Miro came to the US to complete his MBA at Darden School of Business, UVA. After graduation, he lived every stage of the GTM journey, closing early-stage, mid-market and enterprise deals as a founding AE at a Y Combinator startup, developing the outbound motion as an SDR Manager, leading the SMB and Mid-Market teams at Intercom and Contentsquare, and building a sales org from scratch as Head of Sales at LimeSpot.
Today at s1, he focuses on serving some of the most exciting AI and SaaS startups in the market, and his successful hiring approach hasn't changed: deep discovery, hand-vetted candidates, and a focus on cultural fit over volume.
The way we work.
Four non-negotiables that shape every search we run, from the first call to the signed offer.